Subscribe to GoTime Media

* indicates required

GoTime Media Blog

The Power of Online Reviews for Local Business: How to Manage Your Reputation Online

Publish Date: April 3, 2023

In today’s digital age, online reviews have become a crucial part of local businesses’ success. The power of online reviews is undeniable, as they have the potential to make or break a business’s reputation. Studies have shown that consumers rely heavily on online reviews when making purchasing decisions, with 91% of consumers reading online reviews regularly.

As a local business owner, managing your online reputation is more important than ever. Positive online reviews can attract new customers and help build trust with potential customers, while negative reviews can drive customers away and harm your reputation. Here are some tips on how to manage your online reputation effectively.

Claim Your Business Listings

The first step in managing your online reputation is to claim your business listings on review sites such as Google, Yelp, and Facebook. This will allow you to respond to reviews and update your business information, such as hours of operation, contact information, and photos. Claiming your business listings will also help improve your search engine optimization (SEO) and make it easier for potential customers to find you online.

Encourage Customers to Leave Reviews

One of the most effective ways to improve your online reputation is to encourage satisfied customers to leave reviews. This can be done by adding a call-to-action on your website or in your email signature, asking customers to leave a review. You can also offer incentives such as discounts or free products for leaving a review. However, it’s important to follow review site guidelines and not offer incentives for positive reviews.

Respond to Reviews

Responding to reviews, both positive and negative, shows that you care about your customers and are committed to providing excellent service. When responding to negative reviews, it’s important to acknowledge the customer’s concerns and offer a solution. This can help turn a negative experience into a positive one and show potential customers that you value their business.

Monitor Your Online Reputation

Monitoring your online reputation is essential for managing your reputation effectively. This can be done by setting up Google Alerts for your business name, monitoring review sites regularly, and responding to reviews in a timely manner. By monitoring your online reputation, you can quickly address any negative reviews and prevent them from harming your business’s reputation.

Take Action on Feedback

Finally, it’s important to take action on feedback from online reviews. If customers are consistently mentioning the same issue, it’s important to address it and make improvements. This will not only improve your online reputation but also improve your business overall.

Online reviews are a powerful tool for local businesses. By managing your online reputation effectively, you can attract new customers, build trust, and improve your business’s overall success. Remember to claim your business listings, encourage customers to leave reviews, respond to reviews, monitor your online reputation, and take action on feedback. By following these tips, you can ensure that your online reputation is a positive reflection of your business.


We Help Businesses Grow Online.

We are committed to staying at the forefront of the industry, continually innovating and refining our strategies to ensure that your company receives the most effective and efficient marketing solutions available. We believe that our success is tied to your success, and we will stop at nothing to help you achieve your goals.

GoTime Media Know-How

The Future of Video Advertising: Trends to Watch Out For

The Future of Video Advertising: Trends to Watch Out For

In the world of marketing, video advertising has become a major player in recent years. With the rise of video streaming platforms like YouTube and the ever-increasing popularity of social media, businesses are leveraging video ads to reach their target audience in a more engaging and compelling way. However, the landscape of video advertising is constantly evolving, and it's important for businesses to stay ahead of the game. In this article, we'll explore some of the top trends to watch out for in the future of video advertising.

Local SEO Best Practices

Local SEO Best Practices

Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to increase the visibility of a business in local search results. It involves optimizing a website and its content to target specific geographic locations, such as a city or a region, to attract more customers from that area.



If you’re a contractor, you’re probably busy and don’t have much time to keep up with all the latest and greatest that is online marketing. It’s a fact that marketing is continually changing and evolving. That being said, it’s no wonder it can be so hard to keep up with. In this guide, we walk you through a step-by-step guide to how you can keep up with online marketing after all.