How far will a new patient drive to see a doctor?
The distance a new patient will drive to see a doctor can vary based on multiple factors, such as the patient's medical needs, the availability of other medical professionals in the area, the reputation of the doctor, and the patient's transportation options. However, studies have shown that most patients stay within a 10-15 mile radius from their home when seeking medical care.
Is PPC or SEO a better investment for a local business?
The answer depends on the specific goals of the business. PPC (pay-per-click) advertising can provide immediate results, but it can also be costly. SEO (search engine optimization) is a long-term investment that can help businesses achieve sustainable growth and online visibility. A combination of both can be effective for many local businesses.
How can I get my business to appear in the Google search maps section?
To get your business to show up in the maps section of Google search, you need to create a Google My Business listing and optimize it by providing accurate and complete information about your business, including your address, phone number, website, hours of operation, and reviews. You can also enhance your visibility by adding photos and posts to your listing, and by earning positive reviews from your customers.
How much should I be spending on marketing for my local service business?
The amount you should spend on marketing for your local service business depends on your budget, size, and marketing goals. A general rule of thumb is to allocate between 5-10% of your revenue to marketing, but this can vary depending on your industry and competition.
How is a digital marketing strategy better than a campaign with more traditional media?
A digital marketing strategy is more targeted, cost-effective, and measurable than a campaign with traditional media. With digital marketing, you can reach your target audience more precisely, track your results in real-time, and optimize your campaigns to get better results over time.
What does it mean to have a website that is optimized for mobile?
A website that is optimized for mobile means that it is designed to provide a user-friendly experience on mobile devices, such as smartphones and tablets. This includes using responsive design to adapt to different screen sizes, optimizing images and other media for faster loading times, and ensuring the site is easy to navigate on a smaller screen.
What are some things I can do to make my website load faster?
To make your website load faster, you can optimize your images and other media, reduce the number of HTTP requests, minify your code, use a content delivery network (CDN), and enable browser caching.
If I own a local business, how big of an area should I market?
The size of the area you should market to depends on your business's nature, target audience, and marketing goals. Some companies may benefit from focusing on a specific neighborhood or city, while others may need to target a wider geographic area. Conducting market research and analyzing your competition can help you determine the appropriate size of your marketing area.
How can I claim my Google Business Profile?
To claim your Google Business Profile, log in to or sign up for Google Business Profile and provide your business information. The system will suggest matching profiles, and you can select your business and confirm that you are authorized to update the listing. You can also find your business profile on Maps and select "Claim this business."
What if someone else has already claimed my Google Business Profile?
If someone from your organization has claimed your business, they can add multiple users to the account. However, if you don't recognize the contact that verified the profile, you'll need to request ownership and follow the instructions to claim your business.
How can I correct incorrect or incomplete information on my business profile?
First, make sure you have claimed the profile. Once you have, log in to your Google Business Profile account to make the necessary changes. Make sure to include current business information, including special and holiday hours. Always verify your information before saving changes since they will be live to customers as soon as they're saved.
Do I need to enter each business location individually on my Google Business Profile?
If you have less than 10 locations, you'll need to enter them individually. If you have 10 or more locations, you can add, verify, and manage them in bulk.
How can I verify my business with Google?
Verification is essential for updating your profile, and it can be completed via email, phone, or postcard. The postcard option can take up to two weeks, and you must receive mail at that location to use this method. Phone and email verifications are also available, and bulk verification is possible for businesses with 10 or more locations.
What are the benefits of verifying my Google Business Profile?
Verification leads to more views of your business profile. A well-managed Google Business Profile can get five times more views than an unclaimed and unverified business. Once your business profile is claimed, you can entice customers with photos, communicate hours of operation, and respond to customer reviews and questions. Verified profiles also provide reports on the number of people who saw your business on Google Maps or Search, as well as the number of direction requests and calls driven by the profile.
What if I don't receive a verification postcard from Google?
If you don't receive a verification postcard, select the unverified location, double-check all information, and select "Request Another Code." Once it arrives, you can complete the process.
How can I get bulk verification for multiple business locations?
You can verify them in one process if you have 10 or more locations. Log in to your Google Business Profile, set up an account that allows for sharing management of all sites with multiple users, create and upload a spreadsheet with all locations, and fill out the verification request form. The request may take up to five business days to process.
What if my business location is under construction or still needs to be opened?
If your business location isn't open to the public, you can only add information to your Google Business Profile once it opens.
What if Google says my business name is incorrect?
You must modify your business name in your Google Business Profile to match the sign outside your business. Make sure the name is capitalized the same way it appears to the public and doesn't include additional information like a store code or nickname.
Can I run multiple businesses from the same location?
No, you can't have multiple locations at the same physical address. If you have multiple businesses at the same location, combine them under a single business name.