The distance between two places can hold different meanings for potential customers. For instance, covering a mile in Los Angeles can take much longer than doing the same in a rural community. This is because population density and traffic vary greatly, so travel time is a more fitting metric.
In everyday customer interactions, proximity often takes precedence over other factors like quality, reputation, and price. Local customers are more likely to choose a business based on proximity. If a local retailer or service provider is too far away, customers are less likely to do business with them.
Research has shown that 93% of consumers are willing to travel for 20 minutes or less to make everyday purchases. In fact, 87% of customers travel for 15 minutes or less.
Customers Are Actively Searching
46% of all searches on Google have local intent. With Google receiving over 3.5 billion searches daily, a whopping 1.6 billion have local intent.
Are you visible?
Conduct a simple test. Search for your product or service along with your city name on Google. For example, “Dentist in Oklahoma City” or “Chiropractors in Austin Tx.” Try replacing the city name with “Near Me.” “Near Me” and “Where to buy” are geo-targeted searches made by someone ready to purchase.
Do you appear on the first page of the results? Are you listed in multiple positions? Check the Maps section. Is your business visible there? How about your competitors?
How much business could you be missing?
The Chinese philosopher Lao Tzu once said, “The journey of a thousand miles begins with one step.” Let us take this journey with you.
Contact our team for an evaluation and a plan containing the next steps.
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