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Local SEO – Why It’s Important

It is essential for local businesses with a physical presence to have a local SEO marketing plan in place.

According to a survey by Think with Google, 46% of all Google searches are made to seek local information, including products and services. Additionally, 76% of people who search for a nearby business on their smartphone visit that business within a day and 28% of those searches result in a purchase.

Furthermore, the study found that the frequency of local searches is higher for mobile devices than desktops, with 88% of “near me” searches being made on mobile devices. This highlights the importance for businesses to optimize their online presence for mobile devices and local searches.

Overall, these statistics show that a significant percentage of customers search for a local product or service before making a purchase. Businesses must have a strong online presence to capture these potential customers.

If you haven’t invested in local SEO, your competitors may already have an edge over you. To check, perform a quick test by searching for your business’s product or service along with your location on Google.

For instance, try searching for “Chiropractors in Austin” or “Chiropractors near me” (replace “Chiropractors” with your product or service).

What results do you get?

If you are not appearing on the first page of the search results, including the maps and organic sections, then it’s likely that your business needs to improve its local SEO efforts. As a result of not being on the first page, many potential customers may not discover your business.

Take the first step by contacting our team for an assessment and a plan for your next steps.

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