At this moment, there could be potential customers interested in your product or services, but they just don’t realize it yet. As marketers, we now have an array of powerful tools to engage with new customers.
Consider a home remodeling and renovation company. While TV campaigns targeting a large metropolitan area may seem practical, renters make up a significant portion of the population, serving those ads to deaf ears. Moreover, the company may not service the entire metropolitan area. On the other hand, imagine how much more effective TV advertising would be if it were precisely targeted at homeowners with homes 25+ years old, valued at $500k+, who have been recently watching YouTube videos on home renovations.
Similarly, for an orthodontist, targeting ad campaigns at parents with children between 9 and 14 who live within a 20-minute drive of their office would be far more effective than generic campaigns.
Let our team can help you leverage the power of data and audience creation to identify and target potential customers that are in-market for your offerings. Our team of experts can evaluate your business and create a customized plan containing the next steps. Let’s start a discussion today and see how we can help your business grow.
Contact us now to get started.
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